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The 100% Pure Luminous Facial Primer is a luxurious and illuminating organic primer that’s packed with vitamins and antioxidants so it brightens your complexion while laying down the perfect makeup base.
Light reflective pigments diffuse the look of uneven skin tone and wrinkles while a blend of organic ingredients create an instantly more luminous, brighter, healthier and glowing complexion.
The 100% Pure primer is a light, milky gel with a lovely feel. It’s completely free from silicones and mineral oils that are to be found in many mainstream primers. It is also a Vegan beauty product and gluten free.
A couple of small pumps are all you need to cover your whole face. Apply to skin after your moisturiser, allow to dry and apply your liquid, cream or powder mineral makeup for a flawless complexion.
Loved by loads of international celebrities including Eva Mendez, Kate Hudson, Madonna as well as Jessica Alba who featured the 100% Pure brand in her book, The Honest Life. 100% Pure has also been featured in numerous magazines all over the world and their cult product, the Coffee Bean, caffeine Eye Cream has been featured on the Dr. Oz Show as a breakthrough wrinkle-fighter! What really sets 100% Pure apart from the rest; their products are formulated around antioxidants which are your biggest defence against damage such as a premature ageing and wrinkles, done by free radicals like the sun, smoke, air pollution and cigarettes. All of the 100% Pure products are 100% natural and/or organic, gluten free, vegetarian or vegan, and it goes without saying that the brand is totally cruelty-free.