AWWA is a Kiwi brand going global with a life changing product and an empowering message. AWWA – All Women Wear AWWA – designed for teens, menstruators, support for women during and after pregnancy, and bladder leakage.
AWWA is celebrating the success of fighting period poverty and attacking the stigma and shame around menstruation. Directors Kylie and Michele believe that although we have come strides in feminism, there is still work to be done and AWWA is championing the movement for women to feel empowered, diverse and strong. What it means to be a woman is now a more fluid concept.
Director Michele Wilson explains the ethos of their brand name: “AWWA embodies everything that we stand for and believe in for future generations of women. To us it means fluidity. AWWA is derived from the Maori word “awa” meaning river or flow. Maori referred to their period as te awa atua – the divine river, and we want every woman to feel divine and empowered during their period. AWWA is not just meant for those who menstruate, but gives amazing confidence to newly menstruating teens, and provides support and comfort during pregnancy, post-partum and for minor bladder leakage.”
AWWA are working to bring waste free period care to our most vulnerable schoolgirls throughout New Zealand. AWWA donate 5% of all AWWA underwear to charities in New Zealand who are committed to supporting and empowering wahine, and who are addressing period poverty. Shop AWWA to support this action.
AWWA is changing the way women feel about menstruation by providing comfort and freedom to live life their way.
Kylie adds; “We want to empower women to be unrestricted in their choice of activities – whether they are swimming, playing sport or taking time out to read quietly in the sunshine, we have designed the AWWA range for all women.”