If you’ve been following along on social, you may have already noticed - Oh Natural has a new look.

This rebrand has been quietly unfolding over the past little while, and it felt right to give it a proper home here too. A place to share the thinking, the feeling, and the meaning behind what you’ve been seeing.

Because while the visuals may be new, the heart of Oh Natural hasn’t changed at all.

This refresh is a bit of a love letter to our beautiful community - the cool, conscious crowd who care about what goes on their skin, but also want a little joy and flair while they’re at it. It’s warm, expressive, and maybe just a touch chaotic (in the best way).

A huge thank you goes to Dayna Birch, the absolute gem who brought this vision to life. She created something that completely exceeded my expectations, and somehow managed to capture both where Oh Natural has been - and where it’s heading next.

One of my favourite parts of the new identity is the brand mark itself.

It brings together the iris flower - a symbol of strength, wisdom, and new beginnings - with ginkgo leaves, which represent resilience and transformation. Together, they reflect Oh Natural’s journey so far: rooted in care, shaped by real life, and growing boldly forward.

Thank you for being part of this chapter, whether you’ve been here since the beginning or you’ve just found your way in.

- Jenna 🩷