Sharing NZ’s best natural, cruelty free beauty & wellness brands!

A passion for natural and organic makeup, skincare and nutrition led to the creation of Oh Natural’s online store. Founder Jenna Mullinger is an Auckland mother of three, and a deep believer in taking care of ourselves with natural goodness, inside and out.

Oh Natural brings you a huge selection of exceptional natural skincare, makeup and wellness brands – from organic makeup, organic skin care, natural shampoos and natural deodorants to superfoods, supplements and healthy snacks. We only stock the highest quality natural, toxin-free products from trusted brands, so you have total peace of mind.

Now you can get all your natural cosmetics, beauty, hygiene and wellness products from one website! And, you can earn loyalty points and redeem them the next time you shop online. Enjoy some retail therapy now – your body will thank you!

Buy organic, vegan & 100 % natural beauty products

Our online store is full of irresistible natural makeup, skin care and wellness products especially chosen from New Zealand and around the world. We offer a large selection of vegan makeup and hundreds of organic skin care and organic makeup products.

It goes without saying that we only stock cruelty free brands.

Detox your life with natural wellness & personal hygiene products

Explore our collection of natural deodorants, natural hair care, organic tampons and pads, massage and essential oils and mother and baby products.

Discover our natural supplements and organic superfoods

We’re delighted to bring you a range of wonderful supplements, superfoods, snacks and teas. Choose from these delicious natural products here.


Remember to treat your wonderful body with kindness and respect. Feed it with naturally organic goodness and look after yourself inside and out. Your body is your temple, and let’s face it – you are worth cherishing!

We hope this site is a useful source of natural beauty and wellness information.. We hope to inspire and motivate people to embrace natural makeup, skincare and inner wellness by providing gorgeous natural products that are good for you!

Please don’t hesitate to contact us – we really do love hearing from you, and will do everything we can to help.

How Oh Natural began…

I started Oh Natural back in 2012, when my first son was 6 months old and I was looking for something ‘to do’ in my spare time when he was asleep.  (Now that I look back I should have just put my feet up while I had the chance!)
Someone said to me that I should just do something I was interested in and not worry about the money part – that that bit would come later.  It sounded like pretty cheesy advice but I didn’t have much else to go off and wasn’t planning on returning to work as I wanted to stay home with my little man and any future wee ones for as long as I could.  I’ve always been a bit of a natural beauty product junkie, so started a blog reviewing my natural beauty finds.
After about 6 months or so I had come across some really awesome products and brands that weren’t currently available in NZ so I decided to add a ‘shop’ aspect to my site with 3 brands on it – Soapwalla Deodorant, Hurraw Lip Balms, Priti NYC Non-Toxic Nail Polish.   I’ve never looked back really, and now I stock over 90 totally amazing brands and Oh Natural has grown into what can only be described as my dream business! 🙂
During that time I’ve had two other little boys which have resulted in some crazy times indeed!  I even spent the first part of my third labour packing up orders!  It has been a major juggling act and the majority of work is done elves-and-the-shoemaker-style when our wee ones are asleep (with the help of my hubby who needless to say has had a crash course in everything from Mascara to Mooncups!)
Thanks so much for stopping by our site and for being a part of our journey in some way 🙂
Jenna xx