Natural beauty & sustainable living brands

A passion for natural and organic makeup, skincare and body care led to the creation of Oh Natural, NZ’s conscious beauty and lifestyle store. Founder Jenna Mullinger is a New Zealand mother of three, and a deep believer in taking care of ourselves with natural goodness, inside and out. Her vision of an online natural beauty store grew to include lifestyle products for more sustainable living. Oh Natural brings you a huge selection of exceptional cruelty free, completely natural beauty, wellness and lifestyle goodies online, so you can shop from the comfort of home.

Our New Zealand owned online store is full of irresistible natural makeup, skin carewellness and lifestyle products especially chosen from New Zealand and around the world. We offer a large selection of vegan brands and a huge selection of organic skin care and makeup.

It goes without saying that we only stock cruelty free brands, and everything we sell is free of harmful chemicals and synthetic fragrance. We only stock the highest quality gorgeous guilt-free beauty products, 100% free from nasty toxins and animal testing – view our Ingredients Policy.

Shop 100% natural beauty brands, organic, vegan & waste-free living

Our Waste Free Essentials range continues to grow at a rapid rate as more fabulous low to zero waste beauty, lifestyle and homewares become available, and our customers continue to request plastic free, waste free, re-useable options that let us all live lighter on our beautiful planet. We’re dedicated to bringing you more wonderful waste free products!

Want to detox your life with natural wellness and personal care products? Discover our natural deoodorants, natural hair care, period care, mother and baby products and the men’s range – or shop for natural supplements, teas and superfoods.


Be rewarded + Free shipping

You can earn reward points to redeem on your next order, and get free shipping NZ wide on all purchases over $70. Enjoy some retail therapy now – your body will thank you!

Join the Oh Natural community
+ win natural goodies!

We’d love you to join us on Facebook and Instagram and sign up for our newsletter for special deals and new offers. We hope to inspire and motivate people to embrace natural makeup, skincare, inner wellness and waste free living, so please feel free to browse and share our blog articles.

Every month we give away two $50 vouchers – one for a product review, and one for an Instagram share. Just follow us on Instagram at @ohnaturalnz and tag us in a pic of your goodies, or review a product now by finding it on our site and clicking Reviews below the product. Easy as that, you’re in to win!

We want you to feel amazing & enjoy fantastic health

Remember to treat your wonderful body with kindness and respect. Feed it with naturally organic goodness and look after yourself inside and out.  Your body is your temple, and let’s face it – you are worth cherishing!

Please don’t hesitate to contact us – we really do love hearing from you, and will do everything we can to help. You can also see what other customers say about Oh Natural here.

We stock lots of brands that support great causes & we do our bit too

Oh Natural gives back to people, animals and the planet by sponsoring HUHA, Sustainable Coastlines and World Vision.

NZ’s largest natural beauty site – the business that grew!

I started Oh Natural in 2012, when my first son was very small and I was looking for something ‘to do’ in my spare time when he was asleep. (Now that I look back, I’m not entirely sure why I didn’t just put my feet up while I had the chance!)

I got given the excellent advice that I should “just do something you love and don’t worry about the money side – that will come later”. I wanted to stay home with my little man and any future wee ones for as long as I could, and I’ve always been a bit obsessed with natural beauty products, so despite a fair dose of scepticism I started blogging about my natural beauty finds.

Of course, I quickly discovered some really awesome products and brands that weren’t available in NZ so I added Shop functionality to my site and placed my orders. Oh Natural began by stocking just three brands – Soapwalla Deodorant, Hurraw Lip Balms and Priti NYC Non-Toxic Nail Polish.

I obviously wasn’t the only Kiwi on a natural beauty mission because we’ve never looked back, and today the Oh Natural site stocks more than 135 totally amazing brands. Oh Natural has grown and evolved into what can only be described as my dream business!

During the busy years of founding a business I’ve had two more beautiful little boys, which has resulted in some crazy times indeed! Like the time I spent the first part of my third labour packing orders! It has been a major juggling act and the majority of work is done elves-and-the-shoemaker-style when our wee ones are asleep… and big ups to my helpful hubby who has had a crash course in everything from Mascara to Mooncups!

Thanks so much for visiting our site and for being a part of our journey in some way. Our fabulous clients truly make our day, and we hope that our products will make yours!

Jenna xx