Every day you wear clothes. Well, we’re making assumptions here, but it seems to be the social norm. So, every day you put on clothes that have been freshly washed and smell great. (Yes we know, more assumptions; but we’ll give you the benefit of the doubt ok?)

This means that you and your family are exposed daily to the harsh chemicals and nasty synthetic fragrances in your laundry powder and fabric cleaners. For some people this has dramatic effect on skin conditions including eczema and allergies – for the rest of us it means low level, long term exposure to harmful chemicals.