The team behind the lovely colours of Sienna Byron Bay natural nail polish have a lot more on their minds than pretty fingertips! They believe in their responsibility to be socially aware and environmentally conscious, and have gone to great lengths to be open and transparent about how they work.
Ethical supply chain is much more than a marketing buzz word in THIS business!
Founder Danielle Egan is a big fan of the “Who made my clothes” campaign, and says:
“We believe all businesses should be held accountable for how they source and manufacture their products. Traceability is crucial in holding businesses accountable, and we believe establishing brand values that encompass these aspects. Not purely for the future of business, but for the future of the world.”
Now there’s an ethos we can get behind! The Sienna Byron Bay business started small and the team allowed the business to grow organically, which meant they could work at maintaining the integrity of the product and relationships with suppliers, stockists and customers.
Working from a beautiful little warehouse in the hinterland of Byron Bay, the Sienna team are dedicated to creating a natural nail polish product that is ethical, sustainable and worthy of the market.
“When you buy Sienna Byron Bay, your money is not just invested in a nail lacquer, but a set of values and ethics!”
An accountable, ethical supply chain, and globally accredited products
The glass bottles and brushes sourced for Sienna Byron Bay nail polish come from reputable businesses across Europe to ensure high quality, and accountable work practices.
The natural ingredient that creates the shimmer in Sienna Byron Bay nail polishes is mica. Mica is mined from hard-to-reach areas where labour standards are often lacking – so Sienna source their mica from the only certified child-labour free factory in the world.
The beautiful hues of Sienna Byron Bay nail polish are made in Australia. Yes, a 100% Australian Made nail polish! Originally completely made by hand by the Sienna team, growth meant that the team now create the colours, and a local manufacturer produces the larger quantities of natural nail polish. Despite this option being more expensive than offshore manufacture, it was the only option in line with Sienna’s business values.
Sienna Byron Bay has been accredited by Choose Cruelty Free Australia, PETA, Vegan.org and of course, Australian Made – they are also working through the application process with Halal Australia (because the polishes are 100% breathable they are suitable for Muslims to wear).
Truly Natural Non-Toxic Nail Polish – And it’s so pretty!
On top of all this ethical gorgeousness, the Sienna Byron Bay natural nail polish range contains no toxic ingredients, and is available in simply mouth-watering hues that evolve every season with new trends. They also sell reusable long lasting glass nail files (so chic!) and (hurrah!) non-toxic nail polish remover!
Grab yours now, and enjoy knowing that your pretty nails are feeling good, looking good and doing good!