New Zealand-based Ethique redefines zero waste beauty

This fabulous interview with Ethique Founder Brianne West appeared on Beauty Matter website.

“Certified climate-neutral Ethique is facing the jarring realities of a changing climate and world head on, and is the first zero waste beauty brand to grace a planet in dire need of help. Founder, biologist, and formulator extraordinaire Brianne West seeks to raise the sustainability bar and elicit global green conversation with her range of entirely solid, cruelty-free, and vegan beauty bars. Not only do they last 6x longer than water-filled bottled products, these naturally derived and ethically sourced bars are packaged in 100% biodegradable wrappers and 100% compostable boxes—no trace of plastic waste left behind.

Though small, New Zealand-based Ethique is mighty, and their commitment to being kind to both the environment and our bodies will (ideally) force big-time cosmetics companies to wake up, shape up, and re-think destructive business models.”

Captivated by the zero waste beauty brand, BeautyMatter reached out to Brianne and crafted this interview, asking about her personal motivations, Ethique’s commitment to sustainability and much more. It’s well worth a read, and Ethique’s amazing plastic packaging free solid products are well worth trying!