What’s the deal? Are serums really different to moisturisers?

Moisturisers – the balanced diet of skincare

Moisturisers provide skin hydration primarily by increasing the water content of the skin and sealing in moisture and nutrients, with an oily layer over the surface. Normally natural moisturisers will contain nutrient rich oils and skincare actives (and non-natural moisturisers will contain petrolatum and mineral oil) to create that smooth feeling, moisture-sealing surface layer, but the focus is to get water into the skin.

Serums – skincare supplements and superfoods

Serums are intensive formulations which can contain more concentrated anti-aging actives, antioxidants, Vitamin C, retinol, peptides, nutrients, oils and vitamins which strengthen the structure of cells for firmer skin and shallower creases, increase collagen production through antioxidant activity, and exfoliate for smooth, and radiant skin.

Serums can deliver nutrients and anti-aging actives into the skin at a cellular level, because they have smaller particles than moisturisers, and they don’t have the oily layer designed to seal in water, the entire serum amount can penetrate easily into the skin.

Serums normally come in smaller bottles as the higher concentration of active ingredients makes them more expensive to make.

Both natural moisturisers and serums are often less irritating to the skin because as well as being free from nasty chemicals, they don’t contain the additional ingredients used in generic non-natural moisturisers – like thickening agents, fillers, and emollients (lubricating agents) – which are often skin drying, skin irritants, or allergens.

Give your skin an antioxidant boost with extra Vitamin C

For a super-easy way to give your skin a dose of Vitamin C and get the incredible antioxidant benefits of increased collagen production, improved cellular structure and anti-aging free radical protection, Grab a Tailor Skincare Gold Dust or Skin Juice ‘Juice C’ Skin Brightener and add to your normal skincare for brighter more radiant skin. Note – If you have sensitive skin, go easy!

Is a serum or a moisturiser right for you?

Most people will benefit from using both, first applying an antioxidant and nutrient rich serum to penetrate and repair skin cells and protect the skin from aging free radicals, followed by a moisturiser to provide and seal in more hydrating moisture.

Serums can be applied morning and evening to provide anti-aging benefits and increase the hydration provided by your moisturiser. Follow your normal cleansing routine then apply your serum to moist skin – it’s much more permeable than dry skin. Follow with your moisturiser after giving the goodness in the serum one minute to absorb.


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